In the wake of a bread price-fixing scandal that has rocked the Canadian grocery industry, Save-On-Foods is offering More Rewards customers a $25 “shopping incentive.”

In a message posted to Facebook, President Darrell Jones says that while it is important for customers to know that Save-On-Foods had no knowledge of, and was not involved in, the illegal activity, customers could have been impacted with higher bread prices.

Jones says Save-On-Foods was unwittingly connected to the price-fixing scheme because it buys bread from the two bread makers — Weston bakeries (part of the Loblaws/Weston empire) and Canada Bread — that are being investigated by the Competition Bureau.

Canada’s three largest grocery chains — Loblaws, Sobeys and Metro — are also being investigated, as well as Walmart and Giant Tiger.

“We’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers,” Jones’ message reads.

“One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers.We’re making it easy for you to receive our own $25 offer, through our More Rewards program.”

The offer is available to those who held an active More Rewards card on December 31st, 2017, are of the age of majority in their home province, and purchased bread from Save-on-Foods sometime in the past 14 years.

Save-On-Foods says it will seek compensation from the bread suppliers involved in due course.

The $25 can be used in Save-On-Foods stores or can be re-directed to a local food bank.

You can find details here

 With files from CBC
Ben O'Hara