Key Strengths of Television

  • Television has the highest daily and weekly reach of any medium in Canada.
  • Television can deliver narrow target audiences through placement of commercials in selected programs.
  • Television is the main source for news, sports, entertainment and general knowledge.
  • Television is cost efficient for most target groups.
  • Television has an aura of importance. It is a prestigious medium, enhancing the advertisers’ image by its use.
  • Television appeals to more of the consumers’ senses than any other medium.
  • Television gets closer to one-to-one communication than any other mass medium.
  • With television, a powerful, emotional impact can be created.
  • Television can create high impact with viewers by offering dynamic and visual messages.

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