Sidney approves new logo featuring Bevan Pier

Sidney approves new logo featuring Bevan Pier
Sidney/handout image
A design featuring the Bevan Pier was chosen as the final logo for the Town of Sidney.

The Town of Sidney is getting a rebranded look, featuring the well-known Bevan Pier in the newly designed logo.

After undergoing public consultation, and narrowing the decision down to two designs, Sidney council voted 4-3 to move ahead with the logo design featuring the pier.

In Monday’s council meeting, staff presented the recommendation based on the consultation that ran between July 25 to Aug. 8.

The new logo will be rolled out along with the redesign of the Sidney website, which is set to launch in the fall. Following the launch, it will then appear in email signatures, advertisements, social media posts, Town Talk, news releases, publications, temporary signs and posters.

“The logo was redesigned to be more visually accessible, distinct, and suitable for local government,” the city says in a summary of the council meeting.

Councillors Scott Garnett, Steve Duck, Chad Rintoul and Sara Duncan voted in favour of the new design with Councillors Richard Novek, Terri O’Keeffe and Mayor Cliff McNeil-Smith voting against.

Councillors in favour of the new logo said the colour contrast between the water and pier draws attention to the pier, and it highlights a feature in the town that is beloved and well used by many.

Those who were opposed said they felt the design was too busy and would benefit from being simplified further.

Laura BroughamLaura Brougham

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