The Rock The Shores music festival will not be returning to the Westshore this year.
Atomique Productions made the announcement Saturday night and says it’s a difficult but necessary decision.
“It’s a combination of factors like access to talent and the right collection of artists that could support that event… things were not aligning [this year],” said Nick Blasko, the director of Atomique Productions.
“We are also a small business and we have to make good decisions.”
The company is not ruling out bringing the event back in 2020.
“We took 2017 off and it was a smart move. The notion that you must do a festival every year is incorrect,” said Blasko.
“It’s a bittersweet announcement, we love it out there, its the highlight of our summer… but we want to make sure when we do something we want it to be successful.”
Blasko says they are still organizing events like Rifflandia, the Cook St Village Block Party and car-free day and thank the public for their support.
“It’s clear that people love this event, there is a lot of fantastic memories and there were a lot of people who made this event a big part of this summer,”
“Thanks for all the support and well wishes and memories… we are so proud of what we have done, bringing all these artists to our region.”