There are many ways a company can grow its business.
Advertising works, so does social media, but one avenue that’s been used for decades is promotional branding.
But as with everything else, COVID-19 has had its impact on the branded merchandise space.
In this edition of Road to Recovery with Douglas Magazine, CHEK’s Joe Perkins talks to Jarid Taylor, founder and owner of Brandigenous, an Indigenous company about how the pandemic has altered the world of promotional branding.
Taylor says a lot of companies have changed the way they brand since the pandemic began.
“It has been a massive massive change, it is shifting towards what we have been working towards, which is quality and really end to end thoughtfulness of the gift. With employees at home, a lot of health and wellness have been very very popular. Anything to people do their job better,” he said.
“Things like sweatpants and socks, comfort items, just to remind them that ‘hey your employer cares about you,’ but good quality, that is the key.”
Meanwhile, more and more companies, according to Taylor, are looking to purchase branding items that aren’t just made of good material, but are also ethically sourced or have a give-back component to it.
Watch the full interview in the video above.
The segment “Road to Recovery,” is done in partnership with Douglas Magazine.