On this week’s segment of Road to Recovery with Douglas Magazine, CHEK’s Jasmine Bala chats with Emma McCormick, owner and lead planner of The Good Party.
The Good Party is a creative event planning and production firm based in Victoria, serving all of Vancouver Island and the Southern Gulf Islands. The team of 10 lead planners and a handful of assistants focuses on weddings, parties, corporate event planning and recently experiential marketing campaigns.
On Jan. 24, The Good Party posted to its Instagram account, calling on the government to bring back B.C. weddings and provide a clear reopening plan.
Throughout the pandemic, the wedding industry has been subject to some sort of restrictions or shutdowns. Under current provincial COVID-19 restrictions, indoor wedding receptions of any size are not allowed.
“Our industry continues to be overlooked by the BC Government & we need your help & support because we aren’t being heard,” the social media post reads. “We need to reopen. We need weddings back. We need our clients to see & hear that there is a plan for 2022 weddings to go ahead.”
In 2020, The Good Party had 60 weddings lined up. Only 16 happened. In 2021, they saw 45 of about 70 couples go ahead.
The company says all 61 of these weddings were executed safely with detailed safety plans and no COVID cases or outbreaks.
This upcoming wedding season is expected to be their busiest one to date, with 100 couples planning to get married between mid-April to the end of the year.
“We’ve proven we can do this safely, so let us do what we do best & give us the reopening structure that has been provided to all other industries,” the Instagram post reads. “It’s a dark path when the light at the end of the tunnel keeps getting turned off.”
McCormick discusses in this episode how they’ve had to pivot throughout the pandemic, what the industry is asking the provincial government to do, and what trends will carry on even after the pandemic.
Road to Recovery is done in partnership with Douglas Magazine.
READ MORE: Road to Recovery: How foodpreneurs like Betterwith Ice Cream have survived the pandemic
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Jasmine Bala
