In this week’s episode of Road to Recovery with Douglas Magazine, CHEK’s Jasmine Bala sits down with Jim Kent, the managing director of Tidemark Theatre in Campbell River.
Tidemark Theatre is a performing arts venue in Campbell River and has been operating as a community theatre since 1987. It’s one of seven heritage sites proposed by the city to receive heritage designation, according to its website.
Similar to many other performing arts centres and venues, Tidemark Theatre came to a complete standstill when the pandemic hit. But the team saw the opportunity in the challenge, and reimagined a whole new way to connect artists with audiences in their “Stream the Tide” project.
They were able to upgrade their digital infrastructure and produce high definition streams for online audiences, creating a completely new delivery model for live performing arts while at the same time, creating new revenue streams.
Kent explains in this segment what the impacts of the pandemic were on the theatre, how Tidemark pivoted to provide new experiences and what the future of live performances looks like.
Road to Recovery is done in partnership with Douglas Magazine.