In this week’s edition of Road to Recovery with Douglas Magazine, CHEK’s Jasmine Bala sits down with Claire and Lawrence Crowfoot, owners of Crowfoot Collective.
When Lawrence began to work at the business full-time, he made significant changes to feature and celebrate his Indigenous heritage. Some of their products are labelled in Blackfoot as a homage to his nation and to revitalize the language.
The pair have also created ritual candles and a line of aura mists and perfume oils that they say are meant to act as an antidote to the pain and suffering the pandemic has brought.
“We have always focused on supporting BIPOC businesses and makers and have only ever carried hand-made, sustainable and ethical brands,” Claire said.
The Crowfoot family explains in this episode how the company has grown to include work from BIPOC artists, the importance of celebrating Indigenous heritage and how people can seek out and support BIPOC creators.
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Road to Recovery is done in partnership with Douglas Magazine.