7 year-old Everett Botright caught the attention of Kraft-Heinz in February when his dad appealed on social media for more of his favourite limited edition Star Wars Kraft Dinner.
It’s the latest chapter in a story that began in February when Everett Botright’s parents were delighted to see their son suddenly take a liking to Star Wars Kraft Dinner.
Anything to broaden his diet was welcomed because his autism has made him a picky eater.
Problem is, Star Wars KD was a limited edition and the supply ran out so Reed appealed on social media to anyone with extra boxes of the noodles.
The reaction he got was nothing short of incredible.
Even Captain Kirk himself, William Shatner took to twitter to help the family’s appeal.
And it worked.
Hundreds of boxes came in including a shipment from the Real Canadian Superstore in Nanaimo that had collected all the boxes it had on the lower mainland.
Everett literally became an overnight sensation with articles appearing in big dailies like the New York Post writing about this young Nanaimo boy with an innocent penchant for certain foods.
Then Kraft-Heinz allowed Everett to choose the next special edition shape.
His dad was recording on video as he listed off 5 choices ending with Minions.
“And the last one is Minions. Minions! You want Minions? Yeah. Are you sure about that? Yeah” his dad Reed Botright could be heard asking on the video.
Minions are characters from the movies Despicable Me I and II and the movie Minions.
Kraft-Heinz says they’ll start appearing in Kraft Dinner boxes late this year or early 2018.
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