In less than three weeks, customers at BC Liquor (BCL) and BC Cannabis stores (BCCS) have donated more than $530,000 in support of the Canadian Red Cross’s Ukraine Humanitarian Crisis Appeal.
As of March 17, an exact total of $538,074 had been raised through customer donations at BCL and BCCS stores across the province.
All donations made to this campaign go toward the Canadian Red Cross’s Ukraine Humanitarian Crisis Appeal.
The Red Cross provides support by way of emergency preparedness, immediate and ongoing relief efforts, long-term recovery, resiliency and other critical humanitarian activities as needs arise, both in Ukraine and surrounding countries, including supporting populations displaced by the conflict.
“It is clear from the remarkable response to this campaign that what is happening in Ukraine has touched people all across the province,” said Selina Robinson, Minister of Finance. “Seeing BC Liquor and BC Cannabis store employees’ support for this campaign and the customers’ compassion and generosity really shows how willing people in B.C. are to step up and support their local and international communities when it is needed most.”
In addition to the money raised through BCL and BCCS, the B.C. government announced on Feb. 25, 2022, that it would contribute $1 million to the Canadian Red Cross to support the people of Ukraine.
The campaign was launched on Feb. 28, 2022 and customers are still able to donate to the cause.
If you would like to donate to the Ukraine Humanitarian Crisis Appeal effort directly, call the Canadian Red Cross at 1 800 418-1111 or donate online: https://www.redcross.ca/