‘It was a complete surprise’: Victoria woman lands global skateboarding sponsorship


At 24 years old, Una Farrar is living her dream.

It was two weeks ago when she was surprised by Krooked Skateboards, a skateboarding company in California with an ambassador contract to represent the company on a global scale.  Part of the contract includes a new skateboard bearing her name and a specially designed fox, a tribute that represents her mother.

As part of the celebration, a local company, Good News Skateshop, hosted a homecoming event today to celebrate her recent success.  Scott Bain is the co-owner of the shop and was happy to show support for his former employee.

“It’s a big deal. It means you reached the highest ranks that you can possibly get for being a skateboarder. You have your name on a board, you have your own graphic, you’ve hit the top,” says Bain.

Una’s mother Joanna Fox was also at the welcoming today, to show support for her daughter. Fox is very proud of the milestone accomplishment that her daughter has received.

“We were just over the moon when we heard. This whole thing with Krooked Skateboards is huge because she is the first pro in the company’s 20 year history that’s a female,” says Fox.

Una has been skating in the greater Victoria area since she was 10 years old.  Having dedicated so much time and effort to her craft, this opportunity has put more air into her kickflips.

“I’m still coming down from it. It was a complete surprise to me. It’s special, it’s really special,” says Farrar.

With this announcement added to her long list of achievements, she is looking forward to where her future pro career take her.

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