Colleen O’Farrell, owner of Foxgloves Flowers in Victoria, is learning to adapt to unprecedented times.
“I’m a local florist and i am trying to stay in business.”
She works from home, and sources plants from local growers and her own backyard greenhouse. O’Farrell normally does deliveries and weddings but in the midst of the pandemic, she’s selling flowers from an unmanned flower stand in her front yard. Also, payment is optional.
“Well this is me pivoting on my feet coming up with interesting ways to get product out into the community,” said O’Farrell.
“It’s completely honour system. There are bouquets out that are marked on price but I also have a sign at the bottom of the cart saying if you’re super stressed, come and take some flowers.”
Despite her own concerns, O’Farrell wanted to bring others pleasure through her pedals. And so far, her altruistic gamble has paid off. People caught word and the orders came in. customer.
“I was able to find homes for all of my flowers, which was pretty amazing,” said O’Farrell who had an abundance of flowers due to a cancelled event.
Her customers even left some words of encouragement.
“Thanks for brightening our day,” reads a customer letter.
O’Farrel knows the uphill battle has just begun, but she’s determined to keep Foxgloves Flowers in bloom.