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It was around seven years ago when Amy Hall was in search of a new adventure.
“I ended up stumbling across this really wonderful conservation project in Fiji,” said Hall, who signed up for a scuba diving program focusing on shark conservation. “The first shark dive that we did there were about fifty-five bull sharks in the water.”
It was there, with her 55 new friends, where she gained a fresh perspective on the damaging effects of plastic.
“I think that everybody has that kind of, you know, ‘plastic’s bad for the planet’, but once you see it in the water you learn that it never actually goes anywhere,” said Hall.
After finishing the eye-opening two-month project, Hall vowed to make a difference in the way she lived.
From washing her face with an all-natural konjac sponge to relaxing with a weighted blanket made of eucalyptus, Hall has adapted to an eco-friendly lifestyle. Her biggest environmental contribution, however, came when she started creating her own reusable beeswax wraps — an eco-friendly alternative to plastic wrap.
“So I decided I just wanted to make my own and give them as gifts and then it really just stemmed from there,” said Hall.
She moved on to farmer’s markets and eventually started selling her wraps online.
As of today, her business — called Goldilocks — now has twelve employees and her product can be found in over 100 stores across North America. While she aims for profits, Hall is hoping her product can also spark a small yet meaningful change in people’s lives.
“So we at Goldilocks just always recommend taking it one step at a time, using one thing, starting with something simple, that’s why the wraps are a really great kind of gateway,” said Hall.
For Hall, it’s a path born from swimming in shark-infested waters — a reminder that inspiration can come from taking risks, even in the most unexpected of places.
“It’s pretty unreal, I’m very grateful for sure,” she said.