It seems just about everywhere you look these days, another restaurant is adding and promoting plant-based proteins on their menus, and it is whetting the appetite of younger Canadians.
A new Angus Reid poll finds that while nearly everyone (95 per cent) in the country is familiar with plant-based meat alternatives, only 39 per cent have tried them, but that number jumps to 58 per cent for those aged 18-34.
Nearly half of all Canadians polled (45 per cent) believe stuff such as meatless burgers are more of fad than the new normal, 70 per cent of younger Canadians say they are here to stay.
As for changing dietary habits, one-in-five of those asked who regularly consumes meat would like to reduce the amount they eat, but 68 per cent say they happy with their current intake.
Once again, those numbers change among younger Canadians. Of those who eat meat, 39 per cent would like to cut back
As for the basics such as taste and cost, 80 per cent of those asked who’d tried plant-based meats enjoyed the taste, but 41 per cent said the value for money was poor or terrible.