Cultured Kombucha is a Victoria beverage company that will receive support from the province for marketing to a domestic audience (Photo: Cultured Kombucha)
A Victoria beverage company making the new popular drink Kombucha will receive $28,575 in funds to help with marketing.
Cultured Kombucha will join Howling Moon Craft Cider in Oliver and House of Rose Vineyards in Kelowna in benefitting from the Buy B.C. Partnership program.
It provides $2 million in funding per year over the next three years for B.C. businesses marketing their products to a domestic audience. The funds aim to help marketing efforts, including using the Buy B.C. logo on products and promotional materials.
The province says the locally owned company uses a reusable growler program in an effort to be environmentally conscious and their non-alcoholic drinks are made with fresh flavourings that are sourced locally, mostly from backyard orchards on the Island.
“There are so many local options to choose from when shopping this holiday season,” said Lana Popham, Minister of Agriculture in a statement.
“Bringing back Buy B.C. was very important to me. It ensures local products are easy to identify, and supports local economies all over the province.”
Howling Moon Craft Cider is receiving up to $8,400 and House of Rose Vineyard is receiving up to $7,105.
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