Tim Hortons’ new drive-thru menus will soon predict your orders

Tim Hortons' new drive-thru menus will soon predict your orders
CNW Group/Restaurant Brands International Inc.
Digital Drive-Thru Menu Boards at Double Drive-Thru Location at Burger King.

New drive-thru technology is being installed at thousands of Tim Hortons and Burger King locations across North America that will soon be able to predict orders.

According to Restaurant Brands International Inc., more than 10,000 Tim Hortons and Burger Kings will be installing new digital screens that will use “predictive selling” technology that can predict orders based on weather, location, previous orders and time of day.

Restaurant Brands International (RBI) says that over 40,000 digital screens will be added to the new drive-thrus across the continent that will also use integration with restaurant loyalty programs and have the ability for remote, contactless payment.

“Our guests have sought out our drive-thru lanes for our iconic food and beverages throughout the COVID-19 pandemic – even in the face of mandated dining room closures around the world,” said Jose Cil, CEO of RBI.

“We believe strongly that it is time to modernize our drive-thru lanes throughout the US and Canada to provide even better, quicker and contactless service for our guests. This includes presenting menu options on digital screens that are tailored for each guest, as well as integrating our loyalty program at the moment of ordering and providing remote, contactless payment to speed up our drive-thru lanes in the near future.”

The integration of loyalty programs will allow a more customized menu based on purchases made and redemption history, according to a press release from Restaurant Brands International.

The experience will be made possible through scanning, Bluetooth technology, or near-field communication.

“We have attracted exceptional digital and technology talent to join our global team and our digital drive-thru menu board initiative is just one in a series of strategic projects that we are rolling out over the next year to strengthen our business model and improve the level of service we provide to our guests,” said Josh Kobza, RBI’s Chief Operating Officer.

RBI Inc says that the predictive selling stations will use the home-grown technology to “dynamically learn preferred ordering habits” and also show the latest and trending menu items most-ordered in your location.

Tim Hortons will be testing prototypes at several locations across Canada ahead of January 2021, with an official rollout of the screens expected before 2022.


Graham CoxGraham Cox

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