Tim Hortons will be launching a new-look coffee cup called ‘Hero Cups’ in honour of essential workers across Canada, who have been on the frontlines during the COVID-19 pandemic.
On Monday morning, the Canadian brand revealed the limited-edition ‘Hero Cups’ will feature large “Thank You” and “Merci” messages instead of the typical Tims logo.
The rest of the cup’s surface area will be covered with the names and professions of 100 essential workers.
“Frontline workers have been the backbone of our communities during these extremely difficult times. Like all Canadians, we want to ensure that we continue to show our gratitude and appreciation by shining a spotlight on them,” said Hope Bagozzi, Chief Marketing Officer of Tim Hortons.
To recognize the hard work and sacrifice of so many frontline workers, we're introducing limited-edition Tim Hortons Hero Cups later this summer. See nomination link below for a chance to honour a deserving frontline hero and terms & conditions: https://t.co/kEYeVxveNy ? pic.twitter.com/e8BTIhkM2a
— Tim Hortons (@TimHortons) June 15, 2020
As of June 15, Canadians can submit nominations for the names that will be featured on the cups, which will be available all across the country later this summer. Nominations can be made up until June 24, with all the selected frontline heroes being listed on the company’s website.
Tim Hortons said that they are looking for nominations for any frontline workers including healthcare workers, first responders, truck drivers, retail staff, government workers, public transit staff, and anyone else who has worked to keep Canada running amid the ongoing health crisis.
One example of a name that will be printed onto a Hero Cup, outlined by Tim Hortons in a press release, was Debra Conway-Chung, a Registered Nurse Manager of Access and Flow at St. Joseph’s Health Centre in Toronto. According to the coffee giant, Conway-Chung has “written inspirational messages on her masks to inspire patients and co-workers during challenging moments.”
“Nursing is truly a calling and I don’t feel like a hero. I truly love what I do,” said Conway-Chung. “It’s an amazing gesture Tim Hortons thought of and I will be nominating many people I know who have been selfless and instrumental throughout this pandemic.”
Tim Hortons has served free coffee to frontline workers at various hospitals across Canada during the pandemic and the organization feels these coffee cups are a good way to spotlight the positive work being done in communities.
“These limited-edition Tim Hortons Hero Cups are another opportunity to showcase some special people and let us all be a part of acknowledging their amazing contributions,”
Graham Cox
