South Island tourism campaign introduces the ‘Spirit Loop’

South Island tourism campaign introduces the ‘Spirit Loop’
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Communities on the South Island have banded together to create a tourism-focused route dubbed the “Spirit Loop” to showcase the beauty and diversity of the region.

“We decided on the name Spirit Loop because it spoke to the spirit of collaboration, of community, of adventure, connecting to the lands of our Indigenous communities,” said Donna Petrie, the manager of business development with the City of Langford, on Tuesday’s launch.

The project is in collaboration with the City of Langford, Sooke to Port Renfrew Regional Tourism Association, Malahat Nation, Malahat Skywalk and Destination BC.

The tourism marketing collective was formed in 2019, but the announcement and campaign rollout was delayed due to the pandemic.

“The Spirit Loop is positioned to promote unique tourism experiences in Langford, Sooke, Port Renfrew and Malahat regions,” read Tuesday’s press release.

“This partnership supports Indigenous tourism and is an example of reconciliation in action,” said Tourism Minister Melanie Mark in the statement.

The partners behind this project hope the project encourages more people to visit the areas and boost the local economy.

“Spirit Loop is really going to put us at a level where we can compete with other destination marketing organizations and show that message to the world and let them really realize how beautiful, how important and how relaxing the Spirit Loop is,” said Peter Doukakis, the executive director of Port Renfrew Economic Development Task Force.

Interested travelers can learn more about the Spirit Loop by visiting its official website.

Tahmina AzizTahmina Aziz

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