Ready to roll: Northwest Deuce Days to return to Greater Victoria

Ready to roll: Northwest Deuce Days to return to Greater Victoria
Photo courtesy: Larry Pfister/DGV
Northwest Deuce Days 2022 at Victoria's Inner Harbour.

Get ready to count your Deuces.

The popular Northwest Deuce Days is scheduled to cruise back into Greater Victoria on July 17-20, 2025, bringing more than 1,000 vehicles and their owners along with it, Destination Greater Victoria (DGV) announced Tuesday.

That’ll mark three years since the tri-annual event enveloped the region in the summer of 2022 and returned under new ownership to offer spectators a free look at Deuces and pre-1952 vehicles.

Rather than providing its usual sponsoring duties, DGV said in July 2021 that it had purchased all assets, goodwill and intellectual property associated with the event from then-owner and chief organizer Al Clark.

That was good news for classic car enthusiasts and came following an earlier announcement from organizers, including Clark, stating Deuce Days was officially over following a more than 20-year run.

The gathering, which grew bigger and bigger year after year, was always a “labour of love” for Clark, who’s also a big fan of the Deuce — a Ford hot rod produced in 1932 that got the nickname “Deuce” after the number two in 1932.

“We’ve been doing it ever since 1998 and just got to the point where we kind of wanted to retire,” he told CHEK News last summer. “Anyhow, Destination Greater Victoria got a hold of me and said they were interested in taking it on.”

That means come 2025, it’ll be DVG’s second time steering the wheel with event organizer Jay Donovan, a custom motorcycle builder, slated to once again shift the gears.

“Northwest Deuce Days is a favourite event within the classic car community, with an amazing group of dedicated volunteers from across many different local car clubs,” said Donovan in a news release.

“Their continued passion and the passion of our local spectators make for another highly anticipated experience by those far and wide.”

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Organizers say last year’s Deuce Days was a big success that generated around $2.5 million in economic impact for the region, which may not be a surprise considering registration stopped at around 1,300 vehicles, according to Clark.

WATCH 2022 RECAP: Northwest Deuce Days attracts thousands

Visitors often flock from afar — places like California, Texas and Flordia — and spend their nights in local hotels, all the while taking part in the four-day event that hosts a variety of activities, including the Sunday Spectator Show near the B.C. Legislature.

Paul Nursey, CEO of DGV, the region’s non-profit destination marketing organization, is already counting down the days.

“Over the past few Northwest Deuce Days events, there was uncertainty around the ability of the event to continue on. Thankfully, this uncertainty is now eliminated,” added Nursey.

“We look forward to working with local hot rod enthusiasts and those deeply involved in the event to ensure it maintains its successful appeal to hot rod and deuce coupe enthusiasts from across North America.”

Organizers say registration kicks off in 2024.

Ethan MorneauEthan Morneau

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