It’s a duo many didn’t see coming, but Taylor Swift and the Victoria Royals are teaming up to give away two tickets to her Eras Tour in 2024.
During the 3rd period of the Victoria Royals vs. Edmonton Oil Kings hockey game on Dec. 30th, the organization will select one fan in attendance to win a pair of tickets to one of Taylor Swift’s concerts during her Eras Tour that’s slated to come to B.C. Place in Vancouver in 2024.
“We were just talking about ideas as a staff and I was like, ‘If we want to have a building this full, we got to do something with Taylor Swift,'” said Paul Hanson, director of ticketing for the Victoria Royals.
The giveaway announcement was made on Dec. 8, and since then, they’ve sold 5,800 tickets, nearing their stadium capacity. Hanson says they’re averaging about 100 tickets sold an hour.
Each ticket will count as one entry for the giveaway prize, however, fans can increase their odds by buying a multi-pack, increasing their entries by the number of tickets sold. However, one of those tickets has to be for the Dec. 30th game.
Saturday’s giveaway has already changed what the Royals typically see from fans. Aside from positive feedback, the director of marketing says there’s a dramatic demographic change in the game’s attendance.
“From 18 to 60, we’re looking at probably 70 per cent female, which is arguably unprecedented,” said Joel Rinne, director of marketing for the Royals.
It’ll be a full-on Taylor Swift theme night, with DJs playing her music, dance performers, and apparel all related to the artist. Rinne says this is a win-win for the team as it’ll help introduce new fans to the game.
“It’s just been terrific how the community as a whole has re-embraced the Royals this season, and we’ve seen it in every game that we’ve had and the season has only started. Now the fun begins,” said Rinne.
The organization couldn’t say exactly how they managed to score the Taylor Swift tickets or where the concert seats will be, which has been difficult to get a hold of since her tour announcement.
The winner of the tickets will have to head to guest services to claim a voucher, which they can use to claim the tickets at a later date.
There are still more than 1,000 tickets available for the Dec. 30th game, which Hanson believes could be sold out just before the puck drops at 6:05 p.m.
Oli Herrera
