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Loblaw Companies Ltd. says it will merge Shoppers Optimum points and PC Plus points under the name PC Optimum starting in February. Photo courtesy CBC.
Loblaw Companies Ltd. and Shoppers Drug Mart are merging two of the most popular loyalty point programs into one, in a new venture called PC Optimum.
Starting Feb. 1, anyone who is a member of either PC Plus points or Shoppers Optimum will be grouped into the new points program, where their account balances will be transferred over at par.
The move has been long anticipated ever since Loblaw bought the drug store chain in 2014.
The PC points program currently has about 11 million members.
Shoppers Optimum, meanwhile, counts 8 million members.
Andy Neal
