A music video by a man raised in Nanaimo has been nominated for a Juno.
Sterling Larose directed the video that’s competing for the top spot as the Music Video of the Year. It’s titled “Remember Me For Me,” by Canadian rapper SonReal.
MUSIC VIDEO OF THE YEAR Presented by @YouTube 2/2
↳ Different Than Before | @immyyoume Amanda Sum
↳ Remember Me For Me feat. Lily Moore | Sterling Larose @TheRealSonReal and @LilyMooreMusic pic.twitter.com/RqrSXmYvmo
— The JUNO Awards (@TheJUNOAwards) January 31, 2023
The video is one of five vying for the award and has some serious competition to go against. With names like Sam Smith and Jessie Reyez in the mix, it’s hard not to root for the local guy.
For Larose, it’s definitely a big deal. “There aren’t a lot of awards acknowledging music videos, especially Canadian videos, and it’s kind of crazy for a Juno to be the first kind of recognition. It’s a pretty big award,” he says.
With roots in on the Island, Larose recalls fond memories of when he and his friends used to make silly videos on a camcorder in the North Nanaimo suburb where he grew up.
“You could just go off and shoot and shoot kinda anything, wherever. I did once get kicked out of the mall for filming, but that’s okay, I understand,” he said, laughing during the interview with CHEK.
He added that the Island’s a good place to start for those interested in pursuing a career like his own, pointing out the abundance of nature.
“You’ve got a beautiful place to shoot. Woods and the beaches and suburbs. Just go and shoot. You’ll fail, then learn, then succeed.”
Larose says he got his start in the creative industry back at his old Nanaimo high school, Dover Bay Secondary.
“I got involved with theatre, because Dover Bay had a pretty good theatre program. Shoutout to Mr. Norcutt, he got me involved in stage managing which has a lot of similarities to the logistical side of film-making. It brewed my confidence for working in a creative field,” he says. “Then once I got to do the film class at Dover, that opened some doors.”
Now, Larose lives in Vancouver but with his parents still in Nanaimo, he’s always coming back to visit.
A portfolio of his work can be viewed on his website, at www.sterlinglarose.com/
The Juno’s kick of March 13 2023. For a full list of the nominees in the Canadian awards show, check out their website here.