ICBC is teaming up with the B.C. government to host a “dirty car” photo contest to encourage residents to conserve water amid province-wide drought.
From now until Sept. 7, residents can send or post a photo of their dirty car and tag ICBC to be entered into the competition.
The top three entries will receive prizes, including a grand prize of tickets to a BC Lions game, $50 gas cards, an emergency car kit and a pedestrian reflector.
According to the province, washing a car by hand uses between 47 and 300 litres of water.
However, ICBC notes that no matter how dirty your car is, you should still keep your windows, lights, mirrors and licence plate clear.
The social media competition comes as much of British Columbia experiences severe drought.
All of Vancouver Island is under drought level five conditions, the most extreme under the province’s five-point scale.
RELATED: Island reached level 5 drought earlier than usual
The dry conditions prompted the province to implement fishing and water use restrictions along the Koksilah River and Upper Cowichan River on Vancouver Island.
Details on how to participate in the contest can be found on the ICBC website.
Contest time! Post your dirty car & you could win 1 of 3 prizes while helping BC conserve water during drought.
To enter, share your pic in the replies by Sep 7.
Take that chore off your list & – except for windows, lights, licence plates & mirrors – let that car get dirty! pic.twitter.com/kgb5cpgT41
— ICBC (@icbc) September 1, 2023
Adam Chan
