CHEK Upside: Former hockey player turns to fashion for new career


A few years ago Cameron Lizotte was using his hands for stickhandling and trading blows on the ice, now he’s using them for something completely different – sewing.

“I do feel a lot of meaning using a bit more of my brain and a lot less of my body,” says Lizotte.

Lizotte is a former hockey enforcer who brought his hard-hitting and aggressive style all the way to the NHL, playing in one game with the Toronto Maple Leafs.

“I have over 45 career fights under my belt, and I played a hard game and that brought physicality and fights towards my game,” says Lizotte.

“So I ended up defending some guys over my career but I was good at it, I was able to take a bunch and give two back.”

As his hockey career was winding down Lizotte found the world of sewing and fashion thanks to a seminar put on by his team.

He soon began crafting his own clothing line and selling his creations at his games.

“When I played for the Barrie Colts I had a booth in the centre [concourse], so I ran a booth selling my clothes as I was playing hockey there,” says Lizotte.

“So I know not many guys have done that, especially handmade clothing.”

After his retirement from hockey Lizotte has been headlong into creating his own fashion line Atelier Coin, which last month was featured at Paris Fashion Week.


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“That was a dream come true and the fact that I got that opportunity is crazy,” says Lizotte.

While it has been a long journey from the ice to the runway in Paris, Lizotte says it’s been well worth the effort.

“It’s an easy switch for me,” says Lizotte. “I felt like that was my true passion I found and this is what I was meant to do.”

Cole SorensonCole Sorenson

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