Province warns post-secondary students of toxic drugs in campaign

With post-secondary students returning to campus, the province is extending its campaign to raise awareness of toxic drugs circulating in British Columbia.

The Toxic Drugs are Circulating campaign points to harm-reduction resources such as recognizing the signs of an overdose and responding using naloxone. The campaign includes video messages and posters that share this information.

“[It] meets students where they’re at and gives them tools to help stay safe,” said Anne Kang, Minister of Advanced Education and Skills Training. “As students return to campus and social activities, we want to make sure they are safe, informed, and have access to the information and supports they need.”

The campaign ran province-wide in August but has been extended to reach post-secondary students as school starts back up.

READ MORE: More than 1,000 British Columbians lost to toxic illicit drugs in first half of 2021

“With students coming back together after a long, hard time apart, many are excited to socialize and celebrate,” said Sheila Malcolmson, minister of mental health and addictions. “If that involves drugs, be sure to buddy up and carry naloxone at all times, know the risks and how to stay safer.”

Malcolmson added it’s important people understand the severity of drug toxicity and take precautions while using, as more than five people die each day in B.C. because of poisoned drugs.

The province is working with colleges, universities, and health providers to make sure the campaign’s posters and videos are seen on campus, social media, and popular social spaces where students gather.

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