Federal Liberals unveil campaign slogan “Choose Forward” ahead of election campaign

The federal Liberals have decided on a slogan they hope will resonate with voters and best represent their political brand as they roll out their campaign for the October election.

A release from the party says “Choose Forward” is the official campaign theme that will be stamped on a series of national ads featuring Prime Minister Justin Trudeau.

The party says the ads, which begin airing on television this week, will be part of “a comprehensive and digitally-integrated campaign that also includes featured stories from Canadians.”

One of them, released on social media late Sunday, shows Trudeau in his riding of Papineau in Montreal speaking about working for people “who want our country to stand for something positive in a world that has grown darker.”

The Prime Minster also attacks the Conservatives in the one-minute ad which shows him, among others things, riding a Montreal city bus.

They proclaim that this October “Canadians will have a clear choice to make: Keep moving forward and build on the progress we’ve made, or go back to the politics of the Harper years.”

The slogan follows a similar theme to that of the Conservative Party’s unveiled last week, “It’s time for you to get ahead.”

Federal Conservative Party leader Andrew Scheer also features in a new 30-second ad released on social media on Monday where he talks about his plan to lower the cost of living and make life more affordable.

“I believe Canadians across this country are so frustrated because they are working so hard, following all the rules, but feel like they are falling further and further behind,” Scheer says.

The two parties appear to be neck-to-neck in public opinion polls heading into the campaign.

Canadians are expected to go to the polls on Oct. 21.

with files from Canadian Press 

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