A local brewery and a popular drag queen have come together for a unique beer collaboration that is now available to Vancouver Islanders.
Riot Brewing Co., based out of Chemainus, has announced a new collaborative project with Jimbo – a Victoria-based drag queen who recently experienced success on the first season of Canada’s Drag Race.
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“Riot Brewing Co. was blown away by Vancouver Islander and local favourite, Jimbo. It’s a rare thing to see such a dedicated and groundbreaking artist like Jimbo, and this year all of Canada got to share in the Jimbo experience,” Riot Brewing said of Jimbo’s top four performance on the show.
The brewing company says it strives to celebrate what makes Vancouver Island special and that led them to developing their latest product, Jimbo: Boysenberry Blackberry Sour.
According to Riot, a portion of all sales will be donated to a Kickstarter project, started by Jimbo, in order to help fund a new 30-minute variety show called The House Of Jimbo – a special that would be filmed out of Jimbo’s home in Victoria.
Along with the donation from their beer sales to Jimbo’s Kickstarter, Riot Brewing is also encouraging “anyone who loves drag, loves art, and loves Jimbo” to donate as well.
“I was extremely impressed by Jimbo, and very excited at the idea of honouring him “, said Riot’s sales representative Math.
“I’m a huge Drag Race fan, and our Canadian version outdid all the others. It was kinder, more positive and packed full of talented queens from across the country. Jimbo stood out in the competition and continues to do so every day. I’m very proud of Jimbo, and I’m excited for the opportunity to celebrate such a remarkable talent.”
Jimbo, who is currently living in the Chinatown area of downtown Victoria, is thrilled to be a part of Riot Brewing’s project.
“I’m so excited to be collaborating with Riot Brewing Co. to create ‘MY SPECIAL BEER!’ Vancouver Island is home to so many amazing creators and visionaries – people with strong character and an unusual determination – forging their own unique path! I’m so proud to call the Island my home!”
Jimbo: Boysenberry Blackberry Sour is now available in bars and restaurants, the brewery says, with 650ml bottles coming to liquor stores across Vancouver Island starting Oct. 15.
Graham Cox
