“It probably took me six months or so to really start gaining traction and getting people to notice what I was doing,” said the 28-year-old make-up artist.
Over the past four years, Weber’s eye-catching videos have attracted over 830,000 followers to her Instagram page. She produces all of the video content from her Nanaimo apartment and then shares her creations with the world.
What started as a way to practice her art, has turned into a full-time job.
But Weber’s plight to social media stardom began many years ago when she was attending the John Casablanca Institute in Vancouver. Her goal was to work as a make-up artist in film, however that all changed after a trip to the hospital.
“I had to stop school and get surgery, and after surgery, things actually got worse, unfortunately,” said Weber, who lives with endometriosis.
The chronic pain kept her out of school for nearly a year and put her goal of working in film in serious jeopardy.
“So I just started practicing on myself,” said Weber. “I wanted to keep up my special effects and body painting skills and all of that.”
While recovering from surgery, Weber would practice and post her videos on social media.
“That’s when things really started taking off,” said the Kwalikum Secondary School graduate.
Weber says her success isn’t based on a single ‘viral’ video, but instead a consistent flow of content that saw her followers steadily increase over time. And with a strong online presence has come plenty of opportunities. Some of her branded partnerships include work with Disney, Google, and most recently, Logitech.
“I recently did a commercial for Logitech and it was actually aired during the Superbowl,” said Weber. “It was crazy, I really never thought I would get that opportunity, so it was really wild.”
She recently also launched a make-up master class online.
“The thing I love most about what I do is that I never know what’s coming up next, so there’s something always new and exciting and it’s awesome.”
Weber says her condition limits her to working from home, but she believes she’s living out a dream even bigger than she had ever hoped for.
“You know, out of that bad negative time in my life came this amazing opportunity, and I’m not sure where I’d be right now if that hadn’t happened.”