CHEK Upside: Islander turns into social media sensation with Canadian videos

CHEK Upside: Islander turns into social media sensation with Canadian videos

You’ve probably seen some of Spencer Jenkin’s Canadian-related content, but you might not know he lives right here on Vancouver Island.

The Oakville, Ont. native, who now calls Victoria home, has been dressing up in denim, hockey gear and plaid since last year, all to poke a little fun at some Canadian stereotypes.

“Basically it comes from just Canadian culture, you know, every day you see it, drinking a double-double, being too polite or just talking about hockey non-stop,” says Jenkin in the kitchen of his Victoria home.

“It’s basically just overlooking all Canadian kinds of aspects in general.”

During the pandemic, the videos exploded in popularity. It was all a bit unexpected.

“It blew up quite a bit, I mean it was more popular than a bag of ketchup chips at a hockey game right,” says Jenkin. “I had no idea that it was going to get this big, at first I was just doing these videos just to make people laugh,” he adds.

The tile company owner now boasts thousands of followers on Instagram and even got the attention of the NHL.

“I was like get right out of town! They asked for the rights to post all my videos on all their platforms and I was like ‘of course, it’s an honour to be featured with you guys,'” says Jenkin.

While the production value might not be huge, setting up and executing the shoots are still a lot of fun.

“A behind the scenes shoot, like for one of these videos, is basically just me with my cell phone saying silly things,” says Jenkin.”I mean my neighbours probably think I’m a wacko, sometimes I’m in the backyard just yelling.”


Cole SorensonCole Sorenson

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