Key Strengths of Television
- Television has the highest daily and weekly reach of any medium in Canada.
- Television can deliver narrow target audiences through placement of commercials in selected programs.
- Television is the main source for news, sports, entertainment and general knowledge.
- Television is cost efficient for most target groups.
- Television has an aura of importance. It is a prestigious medium, enhancing the advertisers’ image by its use.
- Television appeals to more of the consumers’ senses than any other medium.
- Television gets closer to one-to-one communication than any other mass medium.
- With television, a powerful, emotional impact can be created.
- Television can create high impact with viewers by offering dynamic and visual messages.