WATCH: Suburbia Studios creative guru behind made-in-Victoria learning app
Learning your ABC’s is a rite of passage and it’s now a lot more fun thanks to a new ABC app created by a Victoria illustrator.
It’s called Zooper Dooper ABC Animals and it uses sound effects, humour and animation to teach preschoolers their ABCs and make learning fun.
“It was an absolute thrill to bring my characters to life,” says app creator Russ Willms, an award-winning children’s illustrator and creative director at Victoria-based Suburbia Studios. “I grew up watching Looney Tunes, watching all the humour and to tap into that and bring that to life is great.”
The made-in-Victoria app was launched as part of a new Zooper Dooper Edutainment division of Suburbia, which is best known as an advertising agency but is also on the cutting edge of innovation.
“We have a history of doing things that are out of the realm of an ad agency,” says Suburbia CEO Mary-Lynn Bellamy-Willms. “We do a lot of work digitally and have done a lot of animation for a lot of our television work as well so combine that type of work with Russ’ delightful character development really sort of became a very easy collaboration.”
The creative collaboration led to a fun feature — and one that sets the Zooper apart from other ABC learning apps. The team created zooper dooper bloopers for each letter of the alphabet.
“After you go through each exercise you’re rewarded with a blooper reel where the characters are doing their activity and maybe things go wrong and it’s quite funny, quite humorous and it’s a big hit with the kids.”
For Willms, the whole idea behind the app is that getting kids laughing leads to learning.
“Whenever they play with it there’s always lots of laughing and giggling and we really believe through laughter learning is even stronger,” Willms says.