WATCH: Langford dad’s viral dudeoir photos have led to lucrative American Eagle modelling contract. Tess van Straaten reports.
It’s not exactly what you think of when you picture an underwear model, but Langford’s Brendon Williams has hit the big time with his ‘dad bod’.
“Never in my wildest dreams would I have imagined this happening!” Williams told CHEK News.
The hairy husband first made headlines in January after his dudeoir — that’s the male version of boudoir — photos went viral.
The risque and slightly ridiculous pictures featured Williams in tighty whiteys hamming it up for the camera in different poses.
The pictures got so much attention, clothing giant American Eagle decided to base its latest underwear ad around the dudeoir pics and the idea of accepting your body.
“I think a lot of people don’t like the air brushing and photo-shopping and they enjoy to see what’s real,” Williams says in the ad for American Eagle. “It feels kinda empowering knowing my flaws are going to be embraced.”
Williams, who is called Doug in the ad, is featured along with professional models. He was flown to Hollywood to shoot the commercial earlier this month and millions of people have already seen it, including the crowds in New York’s famous Times Square.
“That was probably one of the most unbelievable moments of all of this,” Williams says. “People were telling me I should get an agent and once I saw my butt in Times Square, I’m thinking, man, now’s the time to strike!”
Viral dudeoir pics lead to calendar and merchandise
Williams isn’t the only dudeoir sensation.
Masika Allan, the Duncan photographer who took the pictures posted a follow-up called ‘Dudeoir Country Style’ featuring Patrick Barry. It was shared more than 177,000 times in less than 24 hours.
“Before this, it was pretty much acceptable that a male model had to be ripped, abs and a perfect face and that’s not the truth, it’s not what all women want to see,” says Masika Allan of Masika May photography.
Demand for more dudeoir shots is so high, Allan is coming out with a dudeoir calendar and merchandise with all the proceeds going to the Multiple Sclerosis Society.
“My husband has MS so it’s a cause dear to my heart,” Allan says. “I figured what better way to utilize this publicity that has happened to raise money for them.”
As for Williams, he’s “flexing” his 15 minutes of fame for as long as it will last.