City of Victoria staff looking at development permit for owner of Mayfair Mall, in hopes of an 85-thousand foot expansion.
It’s over 50 years old and Mayfair Mall is about to get a major face-lift, pending approval from the city on a development permit.
“Essentially it’s an additional retail space to the mall that will bring the mall out closer to Douglas Street,” says Sustainable Planning and Community Development Director for Victoria Jonathan Tinney.
The shopping centre’s upgrade calls for a three story extension along Douglas and a 200 foot frontage on Finlayson Street.
“The Mayfair area is considered a town centre within our official community plan and so the expectation is that it will grow and urbanize over time,” added Tinney.
“And so I would say this is, at first glance, a step in the right direction.”
Change at Mayfair adds to the list of new development at shopping centres around the Capital.
Hillside Mall recently went through a reported $80 million dollar renovation, while at Uptown Mall, work continues on phase 3 of expansion, including construction of a 40-thousand square foot Whole Foods store.
For a mid-size market, there is plenty of choice to go around for shoppers in Victoria.
“All the other malls around them are new and shiny and so they kind of have to brush up their game and they’re trying to attract the same customers everybody else is,” says University of Victoria Professor of Marketing and Entrepreneurship Brock Smith.
With competition high, Smith says the cycle for renovations is getting smaller to attract customers.
“They have to, you know, be an attractive destination for people to want to go shopping there,” says Smith.
“So I think they are finding a lot of pressure on their management team to invest in those renovations.”
Mall owner Ivanhoe Cambridge says a reported $200 million price tag for expansion to Mayfair is false. They plan to announce more details later this summer.